Media companies and advertising agencies are challenged daily to illustrate the return on investment (ROI) being made by each client’s digital marketing campaign
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Tru Measure, McClatchy's (NYSE: MNI) advertising analytics and technology subsidiary, today announced John Hoeft will be its new general manager.
Tru Measure, a local online marketing and digital advertising analytics solution, has added April Dauzat as business development manager.
Tru Measure, The McClatchy Company's (NYSE: MNI) media analytics and technology subsidiary, today announced an agreement with Lee Enterprises, one of the nation's largest media publishing groups
BH Digital Services, a new digital advertising agency created by BH Media Group, announced today a long-term partnership utilizing The McClatchy Company's (NYSE: MNI) Tru Measure solutions to power BH Digital Services' digital offerings for small to medium-sized businesses (SMB) in local markets.
Tru Measure’s 3.0 Analytics Platform Release Enhances Marketers Ability to Measures ROI from Awareness to Action
Tru Measure, the media measurement and analytics technology firm owned by The McClatchy Company (NYSE: MNI) today announced a long-term partnership with The Fayetteville Observer of North Carolina and its digital ad agency, Liberty Point Media.
The newest release from Tru Measure’s advertising analytics platform expands the measurement and reporting capabilities of Marketers and Business Owners alike.
McClatchy's Tru Measure Partners with UpperLine Media to Drive Sales Results for Gulf Coast Businesses
Tru Measure, the media measurement and analytics technology firm owned by The McClatchy Company, today announced a new partnership with UpperLine Media to provide Gulf Coast businesses with customized digital advertising and marketing services.
The McClatchy Company (NYSE:MNI) announced today that it has signed an agreement to acquire Tru Measure, a media measurement and analytics firm based in Crested Butte, Colorado. McClatchy expects to complete the acquisition by the end of the month. Financial terms were not disclosed.
In an article published on LocalMediaInsider.com, Tru Measure was named by Journal Register Company as one of the key vendors in the company-wide technology initiatives designed to advance local, digital sales.