More and more marketers are demanding aggregated and consistent analytics to provide them the insight necessary to develop marketing campaigns that attract the right new customer and retain them. Tru Measure, the latest business incubation venture of Maroon Ventures, addresses the needs of these online marketers. The product delivers measurement techniques that go beyond the clickthroughs to measure exposure and post impression activity.

The team represents more than 20 years of combined experience in technology, Web analytics and interactive business strategy. Ask any of us how important a role real-time media measurement plays in running a marketing campaign or a business and we will tell you - its immeasurable.