Tru Measure Blog

Is 2019 the Year for AI to Impact Local Businesses?

There are dozens upon dozens of 2019 digital marketing and sales trends lists to be found, many of which include mention of Artificial Intelligence. But, before you start thinking about AI as a sales and marketing professional working with local businesses, you need...

All in for Local News & Journalism

“Most of our customers are local media companies. They rely on digital advertising revenue among other things to help fund their operation, and inform, educate and service local consumers and advertisers.”

Is Geo-fencing the Right Tactic for Your Client?

As digital advertising continues to adapt to constantly changing platform technology, we’re often introduced to the latest and greatest ways to reach the ideal customer. But not every tactic works for every client. Our partners at Simpli.fi introduced geo-fencing in...

Tru Measure introduces customized goals and reporting

ADDRESSING A SIGNIFICANT BUSINESS CHALLENGE, TRU MEASURE INTRODUCES CUSTOMIZED GOALS AND KPI REPORTING Meaningful metrics prove true ROI of digital marketing campaigns RALEIGH, N.C., August 7, 2018 – In a survey conducted by Advertiser Perceptions earlier this year,...

Andrew McFadden joins Tru Measure team

FOR IMMEDIATE RELEASE TRU MEASURE ADDS DIRECTOR OF SALES AND MARKETING TO ITS TEAM Local media advocate joins growing digital analytics firm RALEIGH, N.C., July 19, 2018 – Tru Measure, a digital marketing services platform, has named Andrew McFadden as director of...