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Tru Measure Blog

Facebook Changes Affect Marketers More Than You May Think

  To everything, there is a season … sing it with me now. While a lot can be said about Facebook, you can’t say they are stagnant. The platform has grown and adapted just as fast as the use of the technology has changed. Recent changes to the news feed could be...

What’s to come in 2018

The holidays are over, the kids are back in school and the annual purge of all the sugar-laden treats has taken place. January is always a time of change and renewal. We reset our priorities after the bustle of the holidays, and we refocus and begin to lay the...

6 Tips to Make Your Paid Search Campaigns Top-Notch

Paid search campaigns — otherwise known as SEM, PPC or CPC — are often thought of as the workhorses of online advertising. They drive clicks and calls to businesses because they are shown to customers at the perfect time — exactly when the customer is searching for a...

How bad reviews send customers running

Recently, my parents looked into buying a walk-in bathtub for a family member. My mom made the initial call, the salesperson did their job selling her on the benefits of the product and set a time to come out to take measurements for an estimate. By the time I first...

The ABCs of Selling Digital Marketing Services to SMBs

If you like a challenge, you might consider selling Digital Marketing Services to small to medium size businesses (SMBs). You could go up against 1000s of local competitors and service one of the most fickle and skeptical segments of marketers. Personally, I like a...

The Influence of Social Media on Social Behavior

I recently dipped my toe into Lula Roe. It wasn’t that a new local shop opened up that drew my attention, it was 100 percent what I was seeing on social media, particularly all over my Facebook feed. When I saw a good friend of mine — who I know has the same clothing...