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Industry News
- Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds
- How Bonnier is playing for consumer revenue in 2020
- Scouting Report: Buy-side pros evaluate TheMaven as it aims to make $160m this year
- ‘Safety net’: To prop up Peacock, NBC uses the power of its existing TV, ad sales business
- Direct-response advertisers report some early success with Snapchat’s dynamic ads
- With an influencer advisory board, Clorox is changing up its YouTube advertising strategy
- Robot attack: Why journalism professor Nicholas Diakopoulos doesn’t fear the automation of newsrooms
- A World Without One-to-One Targeting
- Mark Read: The Future Of WPP Is Interoperable
- OneSearch, Verizon Media’s new search engine, sounds awfully familiar