FOR IMMEDIATE RELEASE
TRU MEASURE ADDS DIRECTOR OF SALES AND MARKETING TO ITS TEAM
Local media advocate joins growing digital analytics firm
RALEIGH, N.C., July 19, 2018 – Tru Measure, a digital marketing services platform, has named Andrew McFadden as director of sales and marketing.
“Andrew brings a unique combination of innovation, marketing and sales experience to our team” said John Hoeft, general manager of Tru Measure. “His vast knowledge of marketing automation, lead generation and analytics will serve as a great resource for our clients and help support our growing customer base. His experience developing and launching new advertising and marketing products will accelerate our growth across new verticals.”
In this critical role, McFadden is responsible for developing and executing Tru Measure’s marketing and communication strategy. His primary role will be to focus on brand development and lead generation for Tru Measure’s customizable dashboard solution, campaign performance reporting, and outsourced ad operations and fulfillment services.
“Tru Measure’s success over the past nine years offers a unique opportunity to leverage customer knowledge and relationships to take the company to the next level.” said McFadden. “Digital marketing, attribution and proof of performance continues to evolve, and Tru Measure’s partners will look to us to help them deliver results to their clients.”
McFadden has more than 10 years of experience in the local media industry, having led the innovation and business development efforts for The Press-Enterprise in Riverside, Calif. Most recently, he led the business development efforts at OwnLocal, a digital advertising company, launching new products and industry verticals. Over the past 10 years, McFadden has advised several technology startups with product market fit and helped secure local media clients. He has published several articles for the International News Media Association (INMA) and the News Media Alliance (formerly the Newspaper Association of America) on the intersection of audience and advertising.
McFadden earned an MBA at the University of California, Irvine, and an undergraduate degree at the University of California, San Diego.
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About Tru Measure
Tru Measure is a digital marketing services platform that has been providing media companies and advertising agencies with guidance on audience, customer engagement and action since 2009. These insights tell the full campaign story from impression to conversion by displaying post-click analytics in a dashboard solution. A wholly-owned subsidiary of McClatchy (NYSE: MNI), with offices in Raleigh, Seattle and Minneapolis, Tru Measure also offers workflow and third-party fulfillment for programmatic display, video, mobile, search and social. The easy-to-use platform is designed to streamline sales, operations, audience targeting, optimization and reporting for data-informed marketing efforts including online, print and broadcast. Tru Measure supports a broad spectrum of media companies, including McClatchy, Lee Enterprises, BH Media Group, Cordillera Digital, and several advertising agencies. For more information, visit www.trumeasure.com.
Elizabeth Jumel, APR
Jumel Public Relations for Tru Measure