The struggle is real.
Results of a recent Street Fight survey show that local marketers continue to rate attribution and ROI as their most difficult digital marketing challenge.
We know. That’s literally what we’re here for.
And because we know that traditional broadcast remains a hugely successful way of advertising, Tru Measure has added broadcast schedules to our list of integrations to help capture metrics on radio, cable and television advertising campaigns.
According to eMarketer.com, more than 40% of U.S. ad spending is on traditional broadcast media, so this new integration supports a growing need for showing how broadcast media impact website traffic and plays into the overall ROI picture.
“When it comes to driving online engagement, you need to consider the impact of traditional media as well as online advertising,” Tru Measure general manager John Hoeft said. “Providing visibility into how all campaigns are performing, where online users are coming from and if they are converting is our focus and this capability helps us do that even better.”
Showing that ROI is so important, 79% of marketers say they expect to increase their investment in marketing analytics and attribution over the next 12 months.
Tru Measure’s services enhanced by this integration include:
- The ability to correlate broadcast spot schedules with organic, paid and non-paid website traffic
- A visual representation of TV spot schedules by date, time, daypart, program, creative and reach
Tru Measure’s services with this integration include:
- Call tracking, caller analytics and Tru Track site analytics and tracking codes
- A customizable white-labeled dashboard
- Complete agency solution, providing ad operations and fulfillment services
Cordillera Communications’ vice president of sales David Buonfiglio said proof of ad spend is always top of mind for their group, which operates television stations and digital news platforms in several markets.
“Tru Measure made it easier before with its customizable dashboard, but including broadcast schedules from the Wide Orbit platform allows us to put an emphasis specifically on how broadcast media drives traffic to a customer’s website,” he said.
This integration is one of several recent updates to Tru Measure’s services. In addition to many other third party media integrations, the company has also included Google Analytics into its dashboard with customizable goal and KPI measurements.
Want to find out how Tru Measure can help your clients? Let us show you.