If you are a media company or advertising agency that sells digital advertising services to local businesses you are likely to have experienced a more digital savvy customer with an increased demand for service, transparency and accountability. These local businesses not only represent a significant revenue opportunity, they are setting the bar in terms of expectations for you and your competitors. It’s becoming less about added value, and more about being able to deliver on a strategy and demonstrate ROI with top notch customer service.

Taking this all into perspective, 2017 was an exciting year for us at Tru Measure and 2018 is already off to an amazing start. Last year was about listening to our clients and taking their input to help inform our innovation process, customer experience and user interface modifications. This year it’s about the continued improvement of our tracking technology and fulfillment solutions,while keeping our clients’ ROI top of mind.

Tru Measure offers a suite of campaign performance tools including tracking technologies and services, dashboards and fulfillment. It’s a complete, white-label digital marketing services platform for media companies and advertising agencies. We help you succeed by addressing the demands of your local advertisers.

In case you haven’t been keeping track, here is a quick run down of what we were up to in 2017:

  • Customization of our white-label dashboard by partner/reseller, advertiser and metrics
  • Ability to rename, feature and/or hide media tactics
  • Compare time periods
  • Export, email and save to PDF
  • Several new integrations including Google Analytics
  • Small Agency solutions

In 2018 you can expect to see more…

  • Enhancements to our existing tracking technologies
  • Tracking code/JavaScript DNI/Google Tag Manager
  • Proxy site solutions
  • Improved call tracking products
  • Offline to online attribution
  • Integration of goals and KPIs
  • More industry reports and benchmarking
  • Premium fulfillment services

If you are a large media company, small agency or marketing technology looking to improve your ability to service advertisers with digital marketing services and clearly demonstrate ROI, then we should talk.

Here’s to a prosperous and productive 2018!

John Hoeft, General Manager at Tru Measure