We cultivate analytics to tell the ROI story. We provide proof as to which components of media spend are performing through our market-tested tools. We have extensive local media experience, as well as a background managing tens of thousands of local online advertising campaigns, which translates into valuable results for all of our clients.
- Agency begins ad placement process for client. Requests tracking numbers via Tru Measure user interface.
- Tru Measure provides tracking numbers to agency (to be used in the ad placment).
- Agency completes placement and ad begins running
- Ad placement is distributed throughout the web. Tru Measure captures user activity; page views, clicks, unique visitors, time on site, exit URL, phone calls, and emails.
- Tru Measure stores information in its database.
- Tru Measure Reporting Suite generates push-pull reports calculating Return On Advertising Spend.
- Agency uses the reports to determine the ROAS for their clients.
Christian A. Hendricks
Vice president, Interactive Media