You may have heard rumblings about Google Chrome’s forthcoming big update — Chrome 68. Well, it’s a doozy.

In this release, scheduled for late-July, the world’s most popular browser will start inserting a “Not Secure” label into the address bar of sites not using HTTPS encryption.

That option to pay a little extra for HTTPS when you set up your site just became a whole lot more important. No one wants to feel like they are browsing a risky site, and business owners know that.

At Tru Measure, we’ve been focused on web security from the beginning — first with our proxy service, and now with our tracking code technology.

Seriously, I don’t know how our developers do it.

Tracking Code — also known as JavaScript DNI (Dynamic Number Insertion) — is a few lines of code placed on the advertiser’s site that allows tracking and phone number replacement for call tracking. All that campaign data is funneled into our dashboard for all pages, even the secure ones.

While Tru Track’s Tracking Code does require the advertiser (or their web guru) to place the code on the page, it’s the best option for pages with HTTPS encryption. And, with Chrome’s upcoming release, we’ll be seeing a lot more of those as advertisers upgrade to HTTPS.

As you prepare your advertisers and their sites for the Chrome update, don’t forget to include plans for tracking!