“Tru Measure’s end-to-end solution enables BH Digital Services’ sales team to help local businesses be more successful with their marketing plans. Now we can provide valuable information about the effectiveness of each campaign that we run for our partners,” said Thom Kastrup, BH Media Group’s vice president of sales and chief revenue officer.
BH Digital Services will officially launch Tru Measure’s Tru Local™ digital agency solution over the next few months under BH Media’s own white-label brand. The program includes a comprehensive product set developed through the team’s extensive digital advertising expertise to successfully build, manage, optimize and renew campaigns. These local advertising services are further empowered by Tru Measure’s customizable analytics platform that clearly demonstrates ROI on advertising spend. Tru Measure also created new measurement tools to support distinct services provided by BH Media Group to its clients.
“Bringing our SMB solution set to BH Digital Services is a tremendous opportunity for us to provide even more proof that measurement matters when it’s done right,” said Charity Huff, founder and general manager for Tru Measure. “The proof is delivered when our clients see their bottom line directly affected by new revenue and a higher percentage of renewed revenue.”
Tru Measure has spent the past few months training BH Digital Services sales executives and managers on the value of a multi-platform digital marketing solution. Training and support will continue throughout the partnership with Tru Measure serving as a champion for BH Digital Solutions’ and their clients’ local online marketing success.
About Tru Measure
Founded in 2009 and headquartered in Denver with additional offices in Sacramento, Calif.; Seattle; and Raleigh-Durham, N.C., Tru Measure is a technology and customer service-driven company grounded in and committed to the advertising return on investment (ROI) needs of small and midsized businesses (SMBs). A wholly-owned subsidiary of McClatchy, Tru Measure offers a complete advertising ROI solution that provides expertise and guidance on go-to-market advertising programs including print, online, mobile and social for a broad spectrum of North American, European and Australian companies, including McClatchy, BH Media Group, The Washington Post, and EATEL. For more information, visit www.trumeasure.com.
McClatchy is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, the Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.
About BH Digital Services
BH Digital Services is a department within BH Media Group with a local focus in providing Digital Ad Agency products and services to small and medium size businesses within our markets. Our services include digital advertising and search products with proficiencies in Google AdWords, social products, reputation services and programmatic ad placement throughout our local markets.
About BH Media Group
BH Media Group, headquartered in Omaha, Neb., is a wholly-owned subsidiary of Berkshire Hathaway Company. BH Media Group operates 30 daily newspapers and 70 weekly newspapers located in 10 states – Alabama, Florida, Iowa, Nebraska, New Jersey, North Carolina, Oklahoma, South Carolina, Texas and Virginia.