Tru Measure, the media measurement and analytics technology firm owned by The McClatchy Company, today announced a new partnership with UpperLine Media to provide Gulf Coast businesses with customized digital advertising and marketing services.

UpperLine Media is a digital ad agency and subsidiary of EATEL, the Louisiana-based telecommunications company. Tru Measure and UpperLine Media launch their partnership with the opening of UpperLine Media’s digital ad agency offices in Covington, Louisiana.

“UpperLine Media’s results-focused approach to serving local businesses aligns with McClatchy’s expertise in advertising services,” said Christian A. Hendricks, McClatchy VP of interactive media. “We’re excited that EATEL has selected our Tru Measure platform to power the UpperLine Media brand.”

McClatchy serves the Gulf Coast communities with news and advertising services and publishes the Pulitzer Prize-winning Sun Herald newspaper in nearby Biloxi, Mississippi.

UpperLine Media will navigate clients through marketing campaigns centered on their individual needs and goals, McClatchy said in a news release. Whether clients want to build their brands, drive more traffic to their websites or boost quarterly sales, the objective will be to execute a campaign that brings measurable success and accountability.

“Results are the only metric that matter in advertising,” said Charity Huff, founder and general manager of Tru Measure. “The team at UpperLine Media has invested in experienced digital marketers and partnered with vetted, proven technology such as Tru Measure to bring a customized, results-oriented approach to advertising.”


About Tru Measure

Founded in 2009 and headquartered in Denver with additional offices in Sacramento, Calif.; Seattle; and Raleigh-Durham, N.C., Tru Measure is a technology and customer service-driven company grounded in and committed to the advertising return on investment (ROI) needs of small and midsized businesses (SMBs). A wholly-owned subsidiary of McClatchy, Tru Measure offers a complete advertising ROI solution that provides expertise and guidance on go-to-market advertising programs including print, online, mobile and social for a broad spectrum of North American, European and Australian companies, including McClatchy, BH Media Group, The Washington Post, and EATEL. For more information, visit

About McClatchy

McClatchy is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, the Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.