To meet your advertising customers high expectations, you need access to the best digital media providers and innovative tools to demonstrate performance. Tru Measure provides both of these, helping media companies and advertising agencies grow and retain revenue. Our customizable platform unifies, aggregates, and visualizes advertising and marketing data, saving you time and money.
Tru Measure’s advanced tracking technology and two-way integrations with top digital media providers are made available in one easy-to-use dashboard. Not only do we provide data in a meaningful report, but we can also order, fulfill and optimize your campaigns.
Save time and money with automated consolidation and visualization of disparate data.
A definitive agency platform that proves ROI on digital campaigns
Raw data from ad platforms is messy. On average, data scientists spend 70 to 80 percent of their time cleaning and preparing data for analysis. If you’ve ever done an export from multiple ad platforms to create even a simple chart, you probably spent an hour or more getting the data just right. Further complicating data analysis is that with each new advertising technology comes slightly different ways of organizing and delivering data. Some are organized by company or business, others by account or ad group. Even impressions and views are counted differently and mean different things depending on the platform.
The hours you spent mapping buyer personas, developing creative, and building out the campaign are wasted when the client does not understand the results. You need to demonstrate the ROI of their ad dollars without vanity metrics or shiny technology that distracts them from growing their business.
Display the most important metrics from Google and Bing search ads and how they drive results and generate new leads.
Facebook advertising is big for local businesses. Our reports help you show what is working and why.
Organic search is key to any business. If you offer SEO, showcase the ranking keywords, terms and improvements over time.
Aggregated ad inventory with ad networks like Google Display or Simpli.fi has great behavior and geography potential. Use our reports to show how online display fits with the rest of the campaign to generate ROI.
Email is the original online social network. Including an email promotion is a great way to tie together a campaign with targeted messaging.
Audience advertising works, but used to be difficult to tie to online conversion. Show increased web traffic, leads, and phone calls based on your client’s ad campaigns.
Customize reporting screens to view the data and KPIs that matter most using with the terminology your team and customers understand.
You need more than vanity metrics. Impressions, clicks, likes? Nice but not useful. It’s time to focus more on your advertisers goals and business objectives with a fully customized, white-label dashboard that provides meaningful post-click analytics. Phone calls, emails, completed forms, page views, time spent on site, location visits, actual conversions – that’s proof of ROI.
Click through conversions
View through conversions
# of page views by page
Avg. time on site/page
% of page views by page
Browser, operating system, device type
Video view, segmented by view length
# of calls
Avg. call duration
Caller analytics – age, ethnicity, gender, married, income, home value
Online metrics do not exist in a vacuum. Your clients want foot traffic and phone calls. With Tru Measure, you can track individual campaigns, creative, and tactic to show how the campaign is helping to grow their business.
Use our data on callers across all advertising to: