Media Company and Digital Agency Solutions

To meet your advertising customers high expectations, you need access to the best digital media providers and innovative tools to demonstrate performance.  Tru Measure provides both of these, helping media companies and advertising agencies grow and retain revenue. Our customizable platform unifies, aggregates, and visualizes advertising and marketing data, saving you time and money.

Advertising ROI

Tru Measure’s advanced tracking technology and two-way integrations with top digital media providers are made available in one easy-to-use dashboard. Not only do we provide data in a meaningful report, but we can also order, fulfill and optimize your campaigns.

Reporting Dashboards

Save time and money with automated consolidation and visualization of disparate data.

Attribution

Increase retention of advertising clients with a consistent, clear ROI story.

Call Analytics

Show which ads make the phone ring and prove the ROI of ad budgets.

Online advertising, analytics, and ROI

Dashboard Reports

A definitive agency platform that proves ROI on digital campaigns

Why is it so difficult?

Raw data from ad platforms is messy.  On average, data scientists spend 70 to 80 percent of their time cleaning and preparing data for analysis. If you’ve ever done an export from multiple ad platforms to create even a simple chart, you probably spent an hour or more getting the data just right. Further complicating data analysis is that with each new advertising technology comes slightly different ways of organizing and delivering data.  Some are organized by company or business, others by account or ad group.  Even impressions and views are counted differently and mean different things depending on the platform.

Tell the ROI story

The hours you spent mapping buyer personas, developing creative, and building out the campaign are wasted when the client does not understand the results. You need to demonstrate the ROI of their ad dollars without vanity metrics or shiny technology that distracts them from growing their business.

We’ve got you covered

Search Advertising

Display the most important metrics from Google and Bing search ads and how they drive results and generate new leads.

Social Advertising

Facebook advertising is big for local businesses. Our reports help you show what is working and why.

Search Engine Optimization

Organic search is key to any business.  If you offer SEO, showcase the ranking keywords, terms and improvements over time.

Ad Networks

Aggregated ad inventory with ad networks like Google Display or Simpli.fi has great behavior and geography potential.  Use our reports to show how online display fits with the rest of the campaign to generate ROI.

Email Marketing

Email is the original online social network.  Including an email promotion is a great way to tie together a campaign with targeted messaging. 

Print & Broadcast Advertising

Audience advertising works, but used to be difficult to tie to online conversion.  Show increased web traffic, leads, and phone calls based on your client’s ad campaigns.

Show the Metrics that Matter

Customize reporting screens to view the data and KPIs that matter most using with the terminology your team and customers understand.

  • More than 40 of the most popular integrations included: Google Ads, AdWords, Facebook, DoubleClick, Simpli.fi, MatchCraft, WideOrbit, Vendasta, Boostability, Marchex, Site Impact and many more.
  • On-demand or scheduled email reporting.
  • Fully white-labeled with your branding.

Ready To Get Started?

Post-Click Analytics and Attribution

 

More than Vanity Metrics

You need more than vanity metrics. Impressions, clicks, likes? Nice but not useful. It’s time to focus more on your advertisers goals and business objectives with a fully customized, white-label dashboard that provides meaningful post-click analytics. Phone calls, emails, completed forms, page views, time spent on site, location visits, actual conversions – that’s proof of ROI.

Attribution Metrics

Click through conversions

View through conversions

# of page views by page

Avg. time on site/page

Bounce rate

Leads/conversion pages

% of page views by page

Visits

Unique visitors

Visitor analytics

Browser, operating system, device type

Video view, segmented by view length

# of calls

Call recordings

Avg. call duration

Caller analytics – age, ethnicity, gender, married, income, home value

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Call Tracking and Analytics

Campaign Tracking with Dynamic phone numbers

Online metrics do not exist in a vacuum.  Your clients want foot traffic and phone calls.  With Tru Measure, you can track individual campaigns, creative, and tactic to show how the campaign is helping to grow their business.

Caller insights

Use our data on callers across all advertising to:

  1. Enhance and update your buyer personas
  2. Build look alike campaigns to target prospects on social media, display, and search
  3. Improve your marketing collateral creative to align with your prospects
  4. Update your website landing pages with photos and images that help sell your service to prospects

Ready To Get Started?